Pantone Ultra Violet - Pantone® Colour of the Year 2018

A dramatic, provocative and thoughtful shade of purple has been chosen by Pantone as its Colour of the Year 2018

"PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points to the future", says Pantone for its 2018 Colour of the Year. "Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now".

Read more on the Pantone website and also on Dezeen.